|
|
|
Luuk Lagerwerf, Henk Boer and Herman Wasserman Health Communication in Southern Africa Engaging with social and cultural diversity |
|||
| |||
|
Does healthy behaviour have the same predictors whether Zambian or Namibian individuals are concerned? How do social networks in small villages play a role in communicating health information? Do South African mass media affect diverse audiences the same way as mass media do in Western society? Is the design of patient information adequate to help and instruct people who speak Xhosa as their first language? This book presents studies on health communication, in particular HIV/AIDS communication, in southern Africa, from a variety of scientific perspectives. It brings together approaches from usually divergent areas such as psychology, the analysis of social networks, studies of mass communication and the analysis of interpersonal communication, language and document design. These studies, all based on research in southern Africa, show the complexity of social and cultural factors related to health communication. Both established and promising researchers from the USA, Europe, and South Africa provide answers from health communication research in socially and culturally diverse societies in Southern Africa. This overview of scientific approaches is a must-read for students, scholars and practitioners in health communication and public health. It is also an invaluable resource for professionals who are involved in health communication. Table of contents Introduction Luuk Lagerwerf, Henk Boer, Herman Wasserman Part 1 - Individual and social network factors 1. Condom use in Tanzania and Zambia: A study on the predictive power of the theory of planned behaviour on condom use intention - M. Groenenboom, J. van Weert, B. van der Putte 2. Using social network information to design effective health campaigns to address HIV in Namibia - R.A. Smith 3. Social capital and communication on HIV prevention with Young adolescents in Kayamandi township, South Africa - H. Boer, Tessa A. Custers Part 2 - Social representations and entertainment education 4. The portrayal of HIV/AIDS in Lesotho print media: fragmented narratives and untold stories - C. Strand 5. Social representations of HIV/AIDS in South Africa and Zambia: lessons for health communication 6. Edutainment television programmes: tackling HIV/AIDS on the South African broadcasting corporation 7. Edutainment radio programmes: the importance of culturally relevant stories - M. Malan Part 3 - Patient information 8. Using pictograms in a patient information leaflet to communicate antiretroviral medicines information to HIV/AIDS patients in rural South Africa - R. Dowse 9. Understanding motion in static pictures: how do low-educated South Africans evaluate arrows in health-related pictures? - H. Hoogwegt, A. A. Maes, C.H. van Wijk 10. 'Come, let me show you': the use of props to facilitate communication of antiretroviral dosage instructions in multilingual pharmacy interactions - J. Watermeyer, C. Penn 11. Understanding South African patient information leaflets: readability and cultural competence - D. Krige, J.C. De Wet Part 4 - Supporting people: practical approaches to HIV/AIDS communication 12. An AIDS awareness programme in a rural area of South Africa to promote participation in voluntary counselling and testing - H. Tempelman, A. Vermeer 13. The employment of HIV positive young people for health promotion in higher education: a case study of the dramaide health promoters project, South Africa - E. Durden 14. Cell phones for health in South Africa - T.E. Bosch Bestel/Order |
|||
